Tower 28 is a clean and sustainable brand with products created specifically for sensitive skin which is why I chose them to do my customer profiles. The nature of the brand and their products leads to a very unique customer which I wanted to recognise through the same. I chose to focus on women in 3 different age groups living 3 different lives and see how Tower 28 products would be a part of their daily routine. I tried to construct a personality for each of them by highlighting activities they enjoy, brands they like, their demographic information and their behaviours along with a mood board for each one to create a holistic personality.
![2.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/b937f0f6-1d71-42ae-9754-ec12a80a85f6/2.png)
![3.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/7da557c7-1bbe-4c2b-9bcf-95e1506914a8/3.png)
![4.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/afa2c659-25a9-4737-bca1-63431b2ff3e4/4.png)
![7.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/257354f1-e437-4d78-bd34-3a67b7881c87/7.png)
![5.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/e385d16f-14f8-4b79-b1a0-8f5059373f81/5.png)
![9.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/6bfc7025-f3a8-4c27-8bf4-d31364776628/9.png)
![8.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/689dc38e-17db-4b26-a1b7-74963175ea12/8.png)
![6.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/241e8500-f522-413a-ba7c-add3bee19c88/6.png)
![10.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/87bf0a48-d2f1-4d0f-9aa5-d9ac3c52a2a2/10.png)