Tower 28 is a clean and sustainable brand with products created specifically for sensitive skin which is why I chose them to do my customer profiles. The nature of the brand and their products leads to a very unique customer which I wanted to recognise through the same. I chose to focus on women in 3 different age groups living 3 different lives and see how Tower 28 products would be a part of their daily routine. I tried to construct a personality for each of them by highlighting activities they enjoy, brands they like, their demographic information and their behaviours along with a mood board for each one to create a holistic personality.