To create this pop-up for SKIMSwe did a deep dive on the Skims brand and then on where we thought the brand would be best located. We wanted it to be a fully immersive brand experience. We created some goals that we wanted to fulfil through this project, one of which was exclusivity and came up with the idea of limited edition collections created specifically for the pop-up. Since it was to be in the first couple months of the year, a burgundy collection signifying love, passion and sensuality was what came up. To leverage the marketing of this collection, we decided to use the Kardashian/Jenner sisters and their model and influencer friends as our main marketing channels along with an elaborate valentines day themed box sent out to influencers with invites to the pop-up.