This project was a large brand development project for an Advertising elective that I took. I created a modern Indian diner that was set to open their first location in NYC and worked on their branding, commercial materials, food menu and interior finishes to stay consistent with the branding. I worked on something that looked modern but still had Indian authenticity and represented what Rokha stood for. I wanted to create a place where you could get together with your friends or family or go on a date and enjoy some traditional food that didn’t feel frumpy. I wanted it to be a place that didn’t feel old and boring but one you could put on your Instagram. I focused on the finer details in the grand scheme of things because the details are what tie the place together.