This challenge was presented to us by a guest speaker in one of our classes who co-founds an energy drink company that uses ginger to naturally power their drinks. She challenged us to create a new product for them that aligned with their brand and had an element of innovation along with an interesting packaging moment. I chose to focus on the pre-workouts since most of those drinks are made with chemicals and there are not many natural ingredients in them. I decided to use Yerba Maté as my star ingredient as it naturally supplies a lot of caffeine and energy. To create an innovative packaging idea, I proposed single-serve packages that looked like test tubes.
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