This project is entitled diving into social media for a specific brand and using influencers to boost the brand image. The first thing we did was research the benefits and the challenges of partnering with influencers and the nature of the brand's social media so we could find an influencer that works best with the brand. We then looked through to find 3 different kinds of influencers who would be good partners for the brand and who put in a good amount of effort into creating their content. After comparing the 3 influencers, we picked the one we thought worked best with the brand's aesthetic and brainstormed some non-traditional collaboration and content creation ideas with them using the brand's products.