This project was a deep dive into an international beauty market for which I chose India, my home country. It was a great opportunity to learn about the happenings of the industry in my country and what the history of the same looked like. Through the research I conducted for this project, I found out who the new Indian beauty customer is and what they want from the brands today. I also learnt about what channels are the best performing for sales for beauty including organised and unorganised retail, which is a large channel for Indian customers. Since this project was done in early 2021, I also got to look at how the pandemic has affected the beauty industry since India is a particularly volatile market and won't have a similar reaction to the Western countries.
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![primary social media.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/5319bb35-dfee-459a-b77c-a9c22196f5a4/primary+social+media.png)
![trends in beauty.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/37cc2d18-760a-405a-bea0-a8e0b7a23743/trends+in+beauty.png)
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![5.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/8a6a1175-dcac-4b0d-8823-df826813b673/5.png)
![6.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/c4191782-2085-4793-b7eb-734ad58c5fe0/6.png)
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![consumers.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/2b1f9245-8469-456a-81e2-2c52be926b4a/consumers.png)
![10.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/1dc7788f-784b-4a0f-8c09-00b5a0e68bd9/10.png)
![Fair and lovely.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/ca5e11a6-7ce6-4ef4-b02a-b31d41697e2f/Fair+and+lovely.png)
![future 1.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/cee1d4d8-6569-4e18-8c26-d40ffc83230c/future+1.png)
![future 2.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/52a73092-d89b-4d68-b463-a716bc8bd5ab/future+2.png)