This two part project focused on an international expansion for Glossier and a focus on a global brand. Part 1 included analysing my chosen 3 markets, looking at the industry within them, identifying the key players that already exist in that market and then pricing the chosen products to fit into those markets. Part 2 involved focusing in on one of those markets and researching it to find out more about the industry and its customer. I also created a product to be sold specifically in that market and and integrated marketing plan for the same
![currently in.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/593c1a51-2193-4504-a8f7-c2d106093cd4/currently+in.png)
![markets.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/7fdf8710-ed75-4e19-ad92-62430a8dc53e/markets.png)
![products.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/cad82c2e-4a31-44fc-a096-496da8a3d0d6/products.png)
![indian market overview.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/e6a2c675-56c8-437b-aa61-8e567b9efa50/indian+market+overview.png)
![trends in market.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/c0e329e7-5c66-43fc-a23c-03cec74ac2fe/trends+in+market.png)
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![competitors india.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/d145fe11-8ffc-4fe7-ad08-5be191af9cae/+competitors+india.png)
![indian market overview (2).png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/b0b3719f-a340-4f3f-8286-73ae1a575265/indian+market+overview+%282%29.png)
![trends in market (2).png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/15e175f6-8403-428f-8e7a-d4c84b08c6ae/trends+in+market+%282%29.png)
![competitors india (2).png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/eb435f23-9141-4d8e-8ceb-9931df16cdee/+competitors+india+%282%29.png)
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![indian market overview (3).png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/ce60fa83-09cf-4040-a804-8053a7c872a1/indian+market+overview+%283%29.png)
![trends in market (3).png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/e609e684-9d42-47f9-b44c-49638b23a81e/trends+in+market+%283%29.png)
![25.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/6da74c25-953f-4e8d-acc7-85ec9d38d2f6/25.png)
![17.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/789af03a-adbf-4e3f-b332-6eeb71a1ab6c/17.png)
![28.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/92e64afb-1545-49cb-b0cc-b118745f9a11/28.png)
![29.png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/102e2fef-a09d-41fe-a1c7-46a4499fe7a5/29.png)
![competitors india (3).png](https://images.squarespace-cdn.com/content/v1/5e5d4c23d2b86f425bc65d8f/8a0c4a56-8c03-4e46-b079-37e509b48703/+competitors+india+%283%29.png)
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