For my capstone, I wanted to focus on a growing market, premium body care. Gisou is a haircare brand that harnesses the power of honey and I wanted to focus on expanding their product assortment. I focused 7 products including body and bath which will be added to the Gisou line under the name Gisoubody. I conducted market research of each of these products to make sure I was creating exactly what the customer wants. These will be launched in the Fall of 2022 and marketed in a unique way with a launch events, a partnership with New York Pilates and several other marketing activations.

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