The goal for this project was to create a new product for Dior Beauty. We chose to focus on liquid eyeshadow since eye makeup was picking up pace during the pandemic. We went through the process of creation of a new product including tech packs, marketing, testing, distribution etc. We chose to create it as an addition to the ‘Backstage’ line within Dior Beauty to add to the experimental line with a product targeted to the younger Dior audience