Byredo is a modern, avant grade beauty brand which is why I chose to create a valentines day look book for them. I leaned into their abstract and poetic aesthetic and researched their prior campaigns to gain inspiration for this project. It was their lipstick in Divorce which ignited the spark for this modern-day valentines day lookbook to celebrate love in all forms, at all stages of life. The look book showcases 6 products from their Valentine’s 2022 collection presented in a manner that spotlights the artistry and the meaning behind the look. Since Byredo doesn’t take part in a lot of traditional advertising, I chose to publish this look book exclusively to Instagram through a series of 6 posts